Enabling product
data enrichment
with eComNeo

Explore how a B2B lighting distributor streamlined product data enrichment and more using our AI-powered ecommerce platform.


product data enrichment

Shruti Rajput

Content Marketer

SLA-compliance

98%

SLA compliance

 data-enrichment-coverage

100%

category coverage

data-accuracy

95%

attribute accuracy

Business need

A leading manufacturer of safety lighting products and general lighting products approached eComNeo. The client had product data scattered across PDFs, inconsistent templates, and multiple divisions working in silos. They leveraged eComNeo for accurate product data enrichment, attribute standardization, and comprehensive cross-reference mapping to scale digital transformation.

Challenges

No PIM Platform Across Divisions

The client was operating without a unified PIM system, making product management inconsistent and time-intensive.

Fragmented Product Information

With 151 spec sheets and missing templates across 11 categories, product attributes were incomplete or unavailable.

Complex Cross-reference Requirements

The client needed mapping for multiple brands, each with different naming rules, suffixes, and parent-series conventions.

Multi-category SKU Differentiation

Similar SKUs across the General Lighting catalog required unique short descriptions and attribute enrichment.

High-volume Life Safety Lighting Complexity

Emergency units, exit signs, combo units, ballasts, and inverters needed rigorous accuracy and template consistency.

eComNeo approach

eComNeo transformed scattered specification sheets into a fully enriched, PIM-ready lighting catalog. This foundation enables the client to streamline internal workflows, accelerate OEM support, and prepare for future ecommerce expansion.

AI-Driven Product Attribute Enrichment

eComNeo processed 54 categories, extracted attributes from 150+ PDFs, and enriched 240+ SKUs with standardized values and character-limit compliant descriptions.

PIM-Ready Data Structuring

Our ecommerce platform created complete attribute templates, filled missing categories, and highlighted new values ensuring clean, structured data for future PIM adoption.

Unique ID Mapping

eComNeo added a Unique ID field, which was a 6-digit numeric value, to all the category output files, ensuring traceability across all lighting product categories.

Data Cross-Reference Automation

Mapped equivalents across three partner brands using suffix logic, parent-series alignment, and spec-sheet validation. Added flags and review folders for unmatched items.

Real-time Feedback Loop

Updated attributes such as Photocell, Selectable CCT, Undercabinet, Stairwell, and combined “Ceiling Mount” with “Domes + Discs” to reflect the client’s internal standards.

Results

Eommerce-ready Product Data Foundation

The brand was able to unify attributes, templates, and naming across all lighting product categories, ensuring every SKU met enterprise-grade accuracy and completeness standards.

40X Faster Decision-making

Reliable cross-reference alignment between the parent and child brands reduced manual lookup time and eliminated mismatches across product families.

Accelerated Catalog Scalability 

Unique IDs, enriched attributes, and standardized descriptions enabled smoother onboarding, easier PIM adoption, and future expansion.